Apple ICE ID
Just about to purchase my second one of these as I've moved and need to change my details, but the one I've had for coming up for a year is in perfect condition -despite having been put through the mill on many occasions there's not a mark on it and it's as clear as the day it arrived (I've gone thro 2 watch screen protectors in the same period!)
I run, ride, cycle and swim and knowing that there's a means for my ICE contacts to be alerted should anything happen gives me massive peace of mind when I head out of the door.
Great service and a cracking product.
Worth noting that altho it is marketed as an Apple ICE ID I wear it on my Garmin Forerunner 735XT and it fits perfectly.